Case study

Question 1: Which institutions are behind this band/artist and in 

what ways is this relevant?

Fueled by Ramen are a record company that focuses mainly around Rock music- Indie rock,

pop punk, alternative rock, punk rock, ska punk, alternative hip hop and emo. This is relevant to the band Paramore because they fall within this category of music and Fueled by Ramen are very well known in the music industry to record and promote "Rock" bands so they will have a better understanding then any other companies on how to promote this band and how to present them and attract them to their target audience. 

Question 2: What functions does the website serve for the band/artist?

Paramore's website reflects the style of the band which grabs their targets audience attention. 

the merchandise is a type of advertisement for the band as fans wear it promoting who they are

This promotes the band as welcoming and lets fans keep in touch with the band

entices paramores target audience to keep in touch 

From this one screen shot you can see what the website includes and the functions it has that serves the band a better promotion


- They have their latest blog posts on the website from the artists within the band posting themselves letting fans know what they are up to and also competitions coming up and new merchandise.


-There is also a function where they have videos of the band in their daily life which allows the audience get to know what they are really like behind the music.


-They also have a twitter section which a social network site also focusing mainly on the audience                                             allowing them to be in contact with the artists.
                                                                                 

 -There is also a section for their latest shows keeping the fans up to date with when the band are next performing.           

Question 3: Describe the bands/artists identity and explain how the website is used to construct this

Paramore are an alternative rock band that have released three albums. their website is constructed in the style of their third album to promote the album itself. 

their third album "brand new eyes" 

the style of the website is very similar to their album and has their logo of the butterfly on there.

As the band have grown throughout the years, they still have their edgy rock style about them, however their music has become a lot more alternative which reflects the bands style within the website.

Question 4: Who is the target audience for the band artist and how do you know? 

The target audience for Paramore are both genders between the ages of 15-30. This is because of the style of the website which is quite sophisticated like their third album and more adult like. Also, the band was signed at  young age so is aimed at the younger rock generation however can still be enjoyable to the older generation. They preferably appeal more to females as the leading singer Hayley williams is seen as a strong female however it appeals to boys as they see her more as a sex icon. 

This showed us that in the rock industry men see Hayley williams
 as the sexiest female
which told us they saw her as a sex icon. 

Question 5: How is the website designed to appeal to the target audience?

The website is in the style of the bands third album which from this image is quite sophisticated yet still in a rock image because of the font for the bands name and the logo of the ripped butterfly. the sophisticated look shows how the band have grown up from when they were younger in this industry. It definitely appeals to the target audience because it still has its edgy rock look to it but contradicts itself in its simplicity in which reflects their target audience of being edgy but still grabbing the middle age generations attention of being quite simple. 

Question 6: Identify all the different strategies used to market the artist/band on the website

Question 7: How many opportunities does the website offer the audience to buy into artist? (i.e. to spend their money)

Question 8: Apart from the band/artist, what or who else is being sold on the website?

merchandise is sold on the bands website 

This image presents their new single which promotes their new song and
also the film they made if for "transformers" which is also a promoting strategy
and their target audience are more likely to buy the film because of their single being in the film. 

The video on the website if watched hayley is interviewing a band which is not
 selling the band but promoting them to Paramore's target audience. 

audience can download (buy) the bands new album.

Promotes MTV's EMA which grabs audience attention as it relates to the band.