The target audience we have chosen for our campaign and band is between 15-30 years old. we want to aim it at teenagers when music is a major influence to their moods and the relation they have with music however still aim it to young adults around the age of 30 who are more likely to purchase this music and still go to concerts because they have more income.
these are the specific teenagers we expect to have a relation with this band and our campaign:
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