Both new methods and Traditional methods of marketing play a big part in the campaign for VIENNA, as well as using the internet and social networking sites mainly for merchandising and performance dates, we would use the magazines and the radio to promote the actual single, we decided this instead of TV as the band is just starting out, they do not have a huge following meaning they do not have the budget to be able to show it on TV however the video will be on their website, giving them a wider audience each time someone visits the website, the website will be personalised to the band giving them an almost sort of brand awarness.
By marrying the two forms of marketing, we are able to appeal to people who are not into the internet and the people who use it religiously.
To promote the band and their single we chose sites, magazines and radio stations to co-inside with the bands image and the target audiance of 15-30, We decided on them by also looking at the bands genre and identity to match them up with that.
We chose the release date of the 2nd of december as it is near christmas so we can the people who need presents.
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