Tuesday, 8 November 2011

Target Audience Research

You me at six is a band that we think relates to our band the most so we decided to check out You me at six's subscribers on their youtube channel. we also looked on their facebook fan page just so we got more of a general fixed idea of who we are aiming our campaign and music video at.

You me at six's facebook page:

As vicky and myself are both fans of you me at six we are already joined to their page and we checked out how many of our other friends are a fan of them to. from the picture above it shows that 37 of our friends and a band that we also enjoy like You me at six's page. these friends are a age range between 15-18 years old and it is mixed sex's. it is more girls then boys out of our friends who have liked this page but from their videos such as "Stay with me" and "Underdog" you can see that they are trying to appeal more to one type of gender (girls) because girls can relate more to the video romantically.
You can also see that a friend of ours has listened to you me at six on "Spotify" which is similar to the product itunes where you can download music at a certain cost and share this music with friends who also have Spotify.

When we clicked on our friends profiles, to see what other band pages they liked we come across the likings of:
  • Paramore
  • Kings of Leon
  • 30 Seconds to Mars
  • Fall out Boy
  • etc.

these are also related to more alternative rock like our band Vienna and from the friends that like this music we can see who is more likely to listen to our music and as our final ideal has a romantic edge to it, we think it will appeal more to girls.

below is an image that i print screened from their facebook page showing how many people "Liked" You me at six's page and how many people are talking about them on facebook.



You me at six's official youtube channel:

on you me at six's profile it is shown that they have 28,051 and counting subscribers that have subscribed to their youtube channel and their age is 27

No comments:

Post a Comment